Choose a Company Profile Designer for Your Business
Do you need to share your brand story with investors, clients, or colleagues professionally? A company profile is an appropriate media for the purpose. However, you need an engaging company profile to make them believe that you are capable and professional.
Before creating a company profile, you need to make a plan for the content. After the visual and textual content is finished, you can put it on a professional but attractive design layout.
First, you need to prepare the information you want to include on your company profile. Make sure that the information helps the audience build a strong and positive impression of your company.
STEP 1: Include these 10 items in your company profile
There are 10 items that you need to include in the company profile:
Cover
Choose a cover that can be an attention-stealer. Make people imagine what the company is all about by looking at the cover. As the identity, you can include your logo or tagline. Make sure that those items are the right size—not too big or too small.
Table of contents
A table of contents will give your audience an idea of what they are going to read before they read the whole content of the company profile. It helps the audience find the information they need.
Foreword
On the first page of a company profile, the foreword usually comes from the director, CEO, or founder of the company. It contains how much the company has grown, the current business operation, and the upcoming plan. To make it more attractive, you can add a photo of the person, the company, or a quote.
Board of directors
Giving a brief profile of the board of directors is important to build trust and a good reputation for the company with the audience. So, it will give a sense of credibility and solidity.
Story
Tell a story about the company, starting from how the company started or the company’s history, what the company has accomplished until today, or the goals in the future. Arrange that important information into a story that can be understood by your audience easily. So, they will know your company better.
Vision and values
Tell people about the values, vision, and mission of your company. It helps them know your values and goals for the future. By knowing that information, you show that your company is capable and professional.
People
Showing the human factors of a company can build trustworthiness with the audience. It can be social proof that makes your company more reliable.
Portfolio
You can add a portfolio inside the company profile to share your best work. Add a brief explanation of each picture to give them an idea of your work, such as client name, location, type of products or services, years, etc. It helps you create credibility with the audience.
Achievements
Next, tell your audience about your achievements throughout the years. Achievements make people believe that your company is capable enough to help your audience solve their problems. Furthermore, people can build a positive impression.
Contact information
This information is a vital part of a company profile. If people are interested in your business or company, they can connect with you. That is why you have to provide contact information. You can add the company’s address, phone number, email address, and social media account.
Those are important pieces of information you should include in your company profile. Complete information about your business shows that you are credible and professional. However, that information should be written in a good form to make your audience easy to understand. Need information about how to make a great company profile? You can read an article about quick and easy tips to create an engaging company profile to present your brand message in a form of understandable content.
STEP 2: Put the content in a professional but attractive design layout
If you have finished your plan for the visual (photo, mock-up, icon, and animation) and textual content, it’s time to put it on the design layout. Can you imagine having complete and important information for your audience but presenting it in a boring format? People will not read the information because they don’t have any reason to read more about your company profile. Design is very important. You have to pack that information into an engaging and attractive design so people want to open the next page until they read the whole page.
However, in developing a business, many people face problems such as having a lot of jobs to do and having no time to create a good design for your company profile, having no skill to operate design software, and being confused about a good layout. If you are in those conditions, you can hire a company profile designer to design your company profile. You can handle the other job while the design is done.
To sum up, a well-designed company profile has many benefits for your business, such as using media to connect with your audience and as a marketing tool. That is why you have to present your message in an engaging way.
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